Mixed Reality: Driving a real car in a virtual world

BMW Group

M Mixed Reality

World premiere at the Websummit in Lisbon

At the Websummit in Lisbon, BMW M presented ///M Mixed Reality, which merges real driving with a virtual world.

The car’s interior is displayed as a live video stream in the headset, while the world outside the car is transformed into a challenging race track in an atmospheric, futuristic environment. Gaming elements increase the thrill. The driver stays grounded in reality by still seeing his hands and the real interior of the car.

Daniel Irmler, Senior IT Consultant, MaibornWolff
  • “The overwhelmingly positive media coverage of ///M Mixed Reality underlines the success of our interdisciplinary development approach and our close collaboration with BMW M.”

Prototyping

In less than three months: From vision to prototype

BMW M approached MaibornWolff in 2020 for support with the implementation of their vision. Our expertise on VR in moving systems enabled us to create a first prototype in less than 3 months – proving the technical feasibility of the idea.

In this phase we successfully tackled one of the most important challenges: To process the vehicle signals with high performance and to represent the real movement in the virtual world so accurately without causing motion sickness. This can occur as a result of the delayed representation of vehicle or head movements.

Immersive driving experience

The basis of the experience is the real-time 3D application with the game logic, for which we use the Unreal Engine 4 as the technical basis. The platform computes a wide variety of signals into a vehicle movement. Virtual worlds can be built dynamically and worldwide at any location with a track editor.

Interdisciplinary team

Our interdisciplinary team combines all the important competences to be able to create this three-dimensional driving experience: Unreal development, XR technology, game design, smart devices, 3D content and a lot of energy and innovative spirit.

Drive a BMW M2 in a virtual world

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BMW Mixed Reality at the Web Summit 2022

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BMW Mixed Reality better than a video game?

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“The technical brilliance, coupled with the creativity of the team, makes this immersive experience quite simply THE prime example of the fusion of virtual and physical reality for me.”

Robert Vasenda, Head of Mobile & X-Reality, MaibornWolff

“The technical brilliance, coupled with the creativity of the team, makes this immersive experience quite simply THE prime example of the fusion of virtual and physical reality for me.”

Robert Vasenda, Head of Mobile & X-Reality, MaibornWolff