In product design, we focus on added value, measurability and users.
These services we offer
An outstanding user experience is an absolute must for digital products. Whether B2B or B2C, it is no longer about simply digitizing processes. It’s about designing applications with sustainable added value.
How we achieve our goal
Complex business processes must be examined from a user-centric perspective. By “users” we really mean everyone who comes into contact with them: End users, customer departments, developers. We product designers must think of these perspectives as a whole. When designing, concrete measurement criteria provide orientation. KPIs supplement opinions with facts.
Our key
Value driven. Evidence based. User centric. These are our building blocks for creating successful product experiences.
Our path to the optimal user experience
How we work in product design
From the very beginning, we have the following questions in mind in our projects: What is the added value? How can it be measured? What do users expect?
Value driven
We always chase the greatest added value.
Product Value – with a recognizable product benefit and a roadmap, we provide security and guard rails within the agile team for goal-oriented collaboration.
Team Value – together with our customers we merge into highly efficient agile teams with clear roles and responsibilities, clear ways of working and clear values.
Selected methods: Team Working Agreement, ID37, Product Vision Board, Stakeholder Mapping, Vision Statement
User centric
We work in a user-centric way. Through user research we build knowledge about users and their needs. We condense user needs into a design vision. This makes the target product tangible.
In the following preparation phase, we develop customer journeys and information architecture. For efficient and consistent design and frontend development, we set up the basic building blocks of a design system.
Selected methods: Personas, Mood Boards, Customer Journey Mapping, Service Blueprint, Product Branding, Design Sprint, Device agnostic Design, Speculative Design, Tech Analysis, SWOT Analysis
Let’s get to know each other
A good start for Product Design
Every project starts with a first step. We offer you two lightweight formats with playful elements.
UX Trend Storming Workshop
Would you like to expand the potential of your digital product? Join us in spinning ideas for the future! In our one-day ideation workshop, we dive into the current UX and tech trends and identify the top 3 trends that are future-oriented for your product.
Digitale Garage
You have a product idea and don’t yet know whether the market will take it up on a broad scale? Let us develop the idea, implement it in a lightweight way with a low-code approach and test it on real users. Efficiently and with minimal effort you will get a “real reaction” from the market.
PPD workshop with Augsburg municipal utilities: Playfully picking up requirements
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More InformationUX Trendstorming Workshop with Kuka. Playfully to product ideas
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More Information
“User satisfaction binds users to a brand. User experience is THE decisive competitive factor.
Michaela Kern, Lead IT Consultant MaibornWolff
References
Our digital projects
Whether in a professional or private environment, products and services should be made for those who have to use them day after day. That’s what we’re working on.
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